Hasbro, a US-based toy and entertainment company, has disclosed a cybersecurity incident that resulted in unauthorized access to its network and forced parts of its systems offline, according to a filing with the US Securities and Exchange Commission.
The company said it detected the incident on March 28, 2026, and activated its incident response procedures after identifying the unauthorized activity. As part of its containment efforts, Hasbro took certain systems offline to limit the impact of the incident and reduce the risk of further unauthorized access while the investigation continued.
Hasbro said it engaged external cybersecurity specialists to assist with the investigation and determine the scope and nature of the incident. The company is continuing to review affected systems and files to establish whether any data was accessed, acquired, or removed during the intrusion.
The filing did not identify the method used to gain access to the network, and the company has not attributed the incident to any specific group or individual. Hasbro also said it had not yet determined the full impact of the incident at the time of the disclosure.
Despite the disruption, the company said it implemented business continuity measures to maintain operations. Hasbro continues to accept orders and ship products while systems are being restored, although delays may occur during this period.
The company stated that some interim processes may remain in place for several weeks as recovery efforts continue. These temporary measures may affect order processing, fulfillment, and shipping timelines across its distribution network.
Hasbro said it is working to restore affected systems, secure its environment, and assess the overall impact of the incident. The company added that it will take further action if necessary, including notifying affected parties when required under applicable law.
At the time of the filing, Hasbro said the investigation was ongoing and that additional details would depend on the results of its review.