What exactly is ScorecardResearch?

ScorecardResearch, owned by Full Circle Studies, researches Internet trends and online bahaviour. It is offered as a service for website owners so that they can understand how users use their sites, how often they visit, etc. ScorecardResearch will gather all kinds of data and it will be later turned into a report so that owners can see how users use their websites, what they like and dislike about them. This is done in a variety of different ways.

If a web page owner chooses to employ ScorecardResearch, web tags will be inserted into their site. If a user was to enter the page with the web tags in it, a cookie would be deployed and it would collect certain kind of information. It not private information and generally includes browser-level behavior data, such as if you are a new or a repeat visitor, the amount of traffic the site gets and what pages in the site are visited. This helps web page owners understand how their sites are used by users.

Owners can also choose to insert pop-up surveys into their sites. If you were to enter such a website, a pop-up would appear in the form of a survey. You can choose to ignore it and just close it, or you can participate. It will not ask for any kind of personal information, merely general Internet and website use related data. Once you complete the survey, it will be logged and should not appear again on the same page but you may encounter them on other websites.


Users might be worried about personal information being collected but ScorecardResearch is only interested in when and what page of the site you visited, the URL and the title of the page. All the gathered information is analyzed and a report is made. It is then shared with the owners of that site. Using this data, owners can improve their pages according to the needs of the users.

According to ScorecardResearch, the accumulated information is stored for 90 days. However, the data can also be aggregated and indefinitely kept to be used to analytical purposes.

Can I opt out?

ScorecardResearch offers you ways to opt out of being part of these research programs. If you visit, in the Preferences section, you will see that you can stop it from inserting cookies by clicking on a link. According to ScorecardResearch, they will count the fact that your browser visited a site but that count will not be associated with your browser.

If you wish to learn more about what kind of information will be collected and what will be done with it, you can visit the official ScorecardResearch website,, and read the Privacy Policy.

ScorecardResearch only tracks online behavior for marketing purposes and it inserts pop-up surveys into the website thus there is no need to be concerned about malware infections on your computer.

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Quick Menu

Step 1. Delete from your browsers

Terminate the unwanted extensions from Internet Explorer
  1. Tap the Gear icon and go to Manage Add-ons. IE gear
  2. Pick Toolbars and Extensions and eliminate all suspicious entries (other than Microsoft, Yahoo, Google, Oracle or Adobe) IE toolbars and extensions
  3. Leave the window.
Change Internet Explorer homepage if it was changed by virus:
  1. Tap the gear icon (menu) on the top right corner of your browser and click Internet Options. IE gear
  2. In General Tab remove malicious URL and enter preferable domain name. Press Apply to save changes. IE toolbars and extensions
Reset your browser
  1. Click the Gear icon and move to Internet Options. IE options
  2. Open the Advanced tab and press Reset. IE reset browser
  3. Choose Delete personal settings and pick Reset one more time. IE reset
  4. Tap Close and leave your browser. IE close
  5. If you were unable to reset your browsers, employ a reputable anti-malware and scan your entire computer with it.
Erase from Google Chrome
  1. Access menu (top right corner of the window) and pick Settings. Chrome menu
  2. Choose Extensions. Chrome settings
  3. Eliminate the suspicious extensions from the list by clicking the Trash bin next to them. Chrome extensions remove
  4. If you are unsure which extensions to remove, you can disable them temporarily. Chrome extensions disable
Reset Google Chrome homepage and default search engine if it was hijacker by virus
  1. Press on menu icon and click Settings. Chrome menu
  2. Look for the “Open a specific page” or “Set Pages” under “On start up” option and click on Set pages. Chrome settings
  3. In another window remove malicious search sites and enter the one that you want to use as your homepage. Chrome extensions remove
  4. Under the Search section choose Manage Search engines. When in Search Engines..., remove malicious search websites. You should leave only Google or your preferred search name. Chrome extensions disable Chrome extensions disable
Reset your browser
  1. If the browser still does not work the way you prefer, you can reset its settings.
  2. Open menu and navigate to Settings. Chrome settings more
  3. Press Reset button at the end of the page. Chrome advanced menu
  4. Tap Reset button one more time in the confirmation box. Chrome reset
  5. If you cannot reset the settings, purchase a legitimate anti-malware and scan your PC.
Remove from Mozilla Firefox
  1. In the top right corner of the screen, press menu and choose Add-ons (or tap Ctrl+Shift+A simultaneously). Firefox add ons
  2. Move to Extensions and Add-ons list and uninstall all suspicious and unknown entries. Firefox extensions
Change Mozilla Firefox homepage if it was changed by virus:
  1. Tap on the menu (top right corner), choose Options. Firefox reset confirm
  2. On General tab delete malicious URL and enter preferable website or click Restore to default. Firefox reset confirm
  3. Press OK to save these changes.
Reset your browser
  1. Open the menu and tap Help button. Firefox help
  2. Select Troubleshooting Information. Firefox troubleshooting
  3. Press Refresh Firefox. Firefox reset
  4. In the confirmation box, click Refresh Firefox once more. Firefox reset confirm
  5. If you are unable to reset Mozilla Firefox, scan your entire computer with a trustworthy anti-malware.
Uninstall from Safari (Mac OS X)
  1. Access the menu.
  2. Pick Preferences. Safari menu
  3. Go to the Extensions Tab. Safari extensions
  4. Tap the Uninstall button next to the undesirable and get rid of all the other unknown entries as well. If you are unsure whether the extension is reliable or not, simply uncheck the Enable box in order to disable it temporarily.
  5. Restart Safari.
Reset your browser
  1. Tap the menu icon and choose Reset Safari. Safari reset menu
  2. Pick the options which you want to reset (often all of them are preselected) and press Reset. Safari reset
  3. If you cannot reset the browser, scan your whole PC with an authentic malware removal software.

Site Disclaimer is not sponsored, owned, affiliated, or linked to malware developers or distributors that are referenced in this article. The article does not promote or endorse any type of malware. We aim at providing useful information that will help computer users to detect and eliminate the unwanted malicious programs from their computers. This can be done manually by following the instructions presented in the article or automatically by implementing the suggested anti-malware tools.

The article is only meant to be used for educational purposes. If you follow the instructions given in the article, you agree to be contracted by the disclaimer. We do not guarantee that the artcile will present you with a solution that removes the malign threats completely. Malware changes constantly, which is why, in some cases, it may be difficult to clean the computer fully by using only the manual removal instructions.

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